A strategic tourism masterplan and brand identity for Feydhoo, blending coastal resort design, community connection and investor appeal — realized through masterplan visualization, destination branding and promotional billboard concepts.

Perrlich was engaged to develop a comprehensive vision for the Feydhoo Tourism Zone — an integrated coastal destination that thoughtfully responds to community context, natural beauty, and long-term investment potential.

At the core of the assignment was the creation of an architectural masterplan visualization that conveys both physical form and strategic intent. Working closely with the client, Perrlich translated conceptual objectives into a cohesive coastal design framework. The visualization articulates land use patterns, activity zones, public realm connectivity, beachfront hospitality clusters, and marine access — all expressed through high-fidelity aerial imagery that anchors the project’s identity and positioning.

Beyond spatial articulation, Perrlich led the development of a destination branding strategy that aligns with the tourism zone’s vision. This included the formulation of a place brand narrative and visual identity that reinforces both visitor appeal and investor confidence. The brand direction highlights Feydhoo’s unique coastal character, balanced with commercial vibrancy and sensory richness — essential to meaningful destination differentiation in the Maldives market.

To support promotional outreach, Perrlich also created a suite of promotional billboard concepts designed to elevate the project’s presence and communicate its ambition at a glance. These visual marketing assets provide the client with compelling imagery and narratives that resonate with stakeholders, investors, and future partners, while retaining flexibility for broader campaign deployment.

The outcome is a fully integrated design and branding package that bridges strategic vision, architectural storytelling, and investment advocacy — equipping the client to confidently advance discussions with decision-makers, partners, and potential developers.